Adidas x NUFC

In 2023, Newcastle United dropped a major statement by reuniting with Adidas, unveiling a fresh kit that leaned into nostalgia while signalling a bold new era for the club.

 

As part of the launch campaign, street-level activations elevated the excitement. Giant murals and graphic takeovers across Newcastle city centre celebrated the partnership in a visually striking, locally rooted way.

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Part of the mural work was brought to life by Electrik Sheep, who transformed key urban canvases into immersive brand statements. The installations merged sporting iconography, local character and dynamic design, turning the city itself into part of the kit reveal narrative.