On the back of our sensational Guilty by Association exhibition at the BALTIC Centre for Contemporary Art, we were invited to take over a prime ground-floor space opposite the main gallery shop. The brief was simple; extend the energy of the show and bring the experience to life for visitors on their way out.

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We transformed the space into a fully branded Electrik Sheep pop-up — walls covered in our trademark stencil graphics, bold typography, and flashes of irreverent design. The store became a living continuation of the exhibition: part gallery, part street-wear hub, packed with limited-edition art prints, tees, accessories, and original works from the show’s artists.

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It wasn’t just a shop, it was a statement.